Jennifer Behr unveils The Adorned, her Fall 2025 bridal collection—a modern tribute to the art of adornment. Designed as a meditation on ceremony, self-expression, and transformation, the collection blends heritage craftsmanship with contemporary elegance.
Handcrafted with silk chiffon, duchesse satin, and Austrian crystals and pearls, the collection introduces luminous earrings and necklaces, sculptural floral hairpieces, intricate combs, airy voilettes, sweeping veils, and crystal tiaras. Each piece is created to move with the bride—fluid, personal, and intentional.
Shot by Laura Gordon, known for her luminous and emotional imagery, the campaign captures quiet, in-between moments: sunlight on stone, a veil in motion, an earring catching light. These images reflect not just how a bride looks, but how she feels.
Brides are invited to style iconic Jennifer Behr pieces in fresh ways—pairing sculptural blooms with sleek gowns or wearing tiaras with understated grace. The collection encourages individuality and authorship, allowing each bride to craft a look that’s entirely her own.
“Brides today want to feel like themselves—only more radiant,” says Behr. “This collection celebrates that sense of freedom and becoming.”
The Adorned launches June 24th at jenniferbehr.com, with prices from $248–$1,268.
photography: Laura Gordon
