Maggie Louise: Lovely Salon | Southern Bride
Get The Current Issue Of Southern Bride Now


After falling in love with weddings behind the lens of her camera during her years spent as a wedding photographer, Molly Farrell opened Maggie Louise with a love for that moment when a bride steps into her dream dress.


Located in Collierville, Tennessee, right outside of Memphis, Maggie Louise opened its doors nearly four years ago and has been providing brides with a dress to suit her unique and personal style ever since.

Molly has a small team at Maggie Louise and an interesting business partner – her husband, Eric. While Molly deals directly with putting brides into their glowing gowns, Eric is behind the scenes handling the spreadsheets and paperwork ensuring operations at Maggie Louise go off without a hitch. Talk about power couple!


Maggie Louise carries 11 different designers so that any bride with any style and any budget can walk away with a dress she will absolutely love. Some of the designers Maggie Louise brides love are Amsale, Anne Barge, Hayley Paige, and Liancarlo.


They are by appointment only so they are able to provide the bride with the best experience possible and focus all of their attention to helping find THE gown. They ask that brides share their gown inspiration photos with them so they are able to prepare for their appointment and pull gowns that reflect her unique style. At Maggie Louise, they strive to get to know each bride on a personal level before her appointment so they are able to make sure they are going to send her home in wedding dress bliss. While they do ask brides to share with them their favorite gowns, designers, and styles, they also suggest that brides come in with an open mind because many times, the bride will end up with something they did not originally think they would.


Meeting brides-to-be and being a part of the memories that make up one of the most exciting seasons in a girl’s life is what keeps Molly going. It’s passion like that, why WE LOVE Maggie Louise!



Join the Southern Bride Newsletter

Sign up to get the latest from Southern Bride every week.


Shopping cart0
There are no products in the cart!
Continue shopping