UPDATE In light of the developments in the last few days related to precautionary measures to contain the spread of Coronavirus (COVID-19), and our focus on the health and safety of our employees, customers, partners and our industry as a whole, we have made the...
Clearly we all have royal wedding fever here in the south. We thought it was the perfect time to share this royal wedding gown that we think is fit for a princess. Unlike Kate Middleton and Meghan Markle, it’s not every day that we are treated like...
We’ve got the spectacular images from Allure Bridals latest collection, Wilderly, and we’re dying. They’re so beautiful. This stunning collection embodies all the glam that is a southern belle. The Tennessee based designer has captured our attention...
This delicate trumpet shaped gown comes from Allure, one of our favorite southern wedding dress designers. We loved shooting this gown during our New Orleans fashion shoot. The trumpet shape combined with the V-neckline, makes this gown so flattering, especially for a...
SHOP A SELECTION OF BEST-SELLING BRIDAL STYLES FROM THE ALLURE BRIDALS, ROMANCE, AND COUTURE LINES. PURCHASE AN ALLURE WEDDING DRESS AND RECEIVE 10% OFF THE COST OF YOUR GOWN!