Major Events & Top Lines at VOW | New World of Bridal

UPDATE In light of the developments in the last few days related to precautionary measures to contain the spread of Coronavirus (COVID-19), and our focus on the health and safety of our employees, customers, partners and our industry as a whole, we have made the difficult decision to adjust our Spring Market schedule. While we know any disruption to business is difficult, we feel this is absolutely the right thing to do at this time to minimize the health risks associated with COVID-19. Please see below for our revised market schedule:

VOW | New World of Bridal® – Postponed

Originally scheduled March 24-26 in Atlanta, VOW | New World of Bridal is postponed. We are exploring the best time-frame that addresses the needs of our exhibitors while ensuring a safe and secure environment.

We want to thank all of our customers and partners who have been working through this difficult and evolving situation with us. Please continue to check AmericasMart.com for the latest updates.

VOW | New World of Bridal is the one Market you need to truly grow your social occasion business. Join us this March and let us help you cultivate your brand as you shop top lines, get a front row seat to all of our events and education, and be inspired at our re-imagined bridal and social fashion show event.

Register today for a featured event (held in Building 3, Floor 15, Fashion Theater) by visiting: americasmart.com/markets/vow-bridal-april

Monday, March 23

Noon – 5:30PM | Pre-Market Education: Mon Cheri Academy
Learn bridal business fundamentals and walk away with valuable insights you can use immediately to be a more savvy retailer. Led by industry veteran Steve Lang of Mon Cheri Bridals, this information-packed seminar will prepare you for a productive market week!

5:30PM | Welcome Party

Tuesday, March 24

Noon | Lunch Served

12:30PM | Panel Begins
Lunch & Learn: The VOW Experts Panel Presented by: Mandy Wienhusen of Town and Country Bridal, Gabi Lee of the Sentimentalist, and Mandi Jackson of Mandi Jackson Bridal. Moderated by Sherra Meyers, editor of Southern Bride magazine.
Our signature event is back to bring you insights from retailer peers and other industry veterans. Moderated by Sherra Meyers of Southern Bride Magazine, our panelists will be discussing how today’s bride is embracing color and how best to cater to her.

6PM | VOW Bridal Mixer & Live Model Presentation
Experience bridal and social occasion trends brought to life in a whole new way. This live fashion event features an updated, intimate format with more than 50 looks for brides, grooms, bridesmaids, mothers of the bride and flower girls, showcased in an interactive demonstration.

Wednesday, March 25

Lunch & Learn: Digital Marketing: Featuring Jessica Powell, VP of Media for marketing agency Defero

Noon | Lunch Served

12:30PM | Discussion Begins
Looking to grow your business and reach new audiences, but not sure where to start? Say “I do” to digital marketing and join Defero, a full-service marketing agency, for a presentation on fundamental digital marketing strategies.

Tuesday, March 24 – Thursday, March 26

8:30AM | Breakfast Club
Power up for your busy market days! Join us for breakfast and network with fellow retailers.

*NOTE Events Subject to Change*

Lotus Threads
Mac Duggal
Madison James
Mary’s Bridal
Mon Cheri
Morilee by Madeline Gardner
Rachel Allan
Sheri Hill
Tarik Ediz
Terani
And so many more!

Images provided by Freddy Cisneros of Imagine Media Consulting