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Experience VOW | New World of Bridal® this September for all your needs including bridal, mother of the bride, wedding party, special occasion, accessories and more!
In addition to showcasing all of the top lines and essential trends you need to be successful, VOW | New World of Bridal® offers top-of-the-line educational seminars, inspiring fashion shows and exciting events to keep you energized throughout Market.

Show Dates & Hours
Tuesday, September 15 – Thursday, September 17, 2020
Showrooms: 9 a.m. ‐ 6 p.m.

VOW New World Of Bridal Invites Wedding Gown Vendors To Atlanta Dress Display

Explore These Lines and Many More

Adrianna Papell Platinum

Allure Bridals

Alyce Paris




Casablanca Bridal


Colette for Mon Cheri

Colors Dress

Christina Wu

Dave & Johnny


House of Wu

Jasz Couture

Jessica Angel

Johnathan Kayne

Justin Alexander

La Femme


Lucci Lu

Madison James

Mary’s Bridal

Mon Cheri

Monica Loretti

Morilee by Madeline Gardner

Nina Canacci

Princesa by Ariana Vara

Rachel Allan


Sherri Hill

Sophia Thomas Designs

Stefanie Somers

Tarik Ediz

…and so much more!

VOW New World Of Bridal Invites Wedding Gown Vendors To Atlanta Hanging Selection Of Dresses

Don’t Miss Our Virtual Education

Monday, September 14

Pre- Market Education Digital Bootcamp Presented by Syvo

Session #1 (10:00 AM EST): Attracting High Quality Brides That Are Ready to Buy
Session #2 (2:00 PM EST): Mastering Social Media and Marketing for Your Bridal Shop

  • Discuss the new generation of brides, Generation Z
  • Learn how to attract high quality brides using your website
  • Gather practical tips on getting the most engagement from your Instagram
  • Understand how to increase your reach using social media algorithms
  • Learn effective tips for driving appointments through paid marketing campaigns

Attend this Live Webinar by Reserving Your Spot Today!

Tuesday, September 15

Virtual Education: New Trends That Will Reshape Weddings in a Pandemic World

Planning a wedding can be stressful, and add planning during a pandemic… Woozier, no one could fathom this moment. Meet these real brides who are still saying to the dress and plan to tie the knot, however the way they do it will change. Understanding how this Pandemic spur new wedding trends, can help your store prepare for these trends, shape your buying needs, and when she does decide to say yes to the dress, how your store can be there for her in that moment!

Tune in on @atlantaapparel’s IGTV at 10 a.m. for these brides’ valuable insights.

Virtual Fashion Show | 5PM EST

Although we are unable to gather for VOW | New World of Bridal Fashion Show, we still want to bring you looks from the Runway straight to IGTV screen.

Tune in on @atlantaapparel’s IGTV for Bridal Trends to help navigate your buying needs this September.

Wednesday, September 16

Virtual Fashion Show Look Book | NOON EST

VOW | New World of Bridal is showcasing curated trends for the upcoming 2021 season. This digital experience is designed for you to discover the latest and greatest looks.

Available to you on @atlantaapparel IGTV

VOW Experts Panel | 10AM EST

Mandy Wienhusen of Town and Country Bridal and Gabi Lee of of The Sentimentalist. Moderated by Kim Adams, Executive Director of Apparel Marketing

Our signature event is back to bring you insights from retailer peers and other industry veterans. Moderated by Kim Adams, Executive Director of Apparel Marketing, our panelists will be discussing how today’s bride is embracing our new normal, how best to cater to her, pivot plans that have worked for them during uncertain times.

Available to you on @atlantaapparel IGTV

Read more about what we’re doing to continue our safety regulations and what you can expect when you arrive at Market.

VOW New World Of Bridal Invites Wedding Gown Vendors To Atlanta Women Working On Designs

Plan Ahead. Future Market Dates.

VOW | New World of Bridal® September 15 – September 17, 2020
VOW | New World of Bridal® April 13 – 15, 2021

For all Market Dates please visit
Open to the trade only.

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